Reading Your Buyers’ Digital Buying Language
CSO Insights' latest research has found that the win rate of forecast deals is teetering near an all-time study low of 45.7%. This demonstrates that there is a disconnect between what buyers and sellers think is happening during the sales process.
View the on-demand webinar to hear Jim Dickie, Managing Partner at CSO Insights, who will share how changes in the buy cycle are necessitating a change in how sales teams sell. You will also hear from Michael Londgren, VP of Product Marketing at DocuSign, who will demonstrate how electronic signature solutions can accelerate the sales cycle, decrease losses, increase close rates by tracking deals at critical points in the sales cycle.
Attendees will learn:
• How to effectively read buyers' digital behavior.
• How technologies like e-signatures can track where each buying influence is in the signing process to reduce "losing" the contract to the abyss.
• How to make sure a verbal yes is really a closed deal.
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